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Xaar Rebrands, Eyes North American Market

CEO John Mills discusses the company’s moves, including the new ImagineX platform.

By: Greg Hrinya

Editor, Label &Narrow Web

Xaar, a provider of inkjet printhead technology, unveiled its new strategy to better serve the growing digital printing market.   In addition to rebranding and launching local sites across the globe, including in Texas, the company has debuted ImagineX, a new bulk printhead platform that is central to Xaar’s new identity. Xaar also added industry veteran John Mills as CEO in 2019 to oversee the company’s new direction.   “I see Xaar as a long-term player in the space with technology that...

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